Odawara Hotel rescued by Hilton
Hilton Hotels bag white elephant, turn it around
Tuesday, January 25th, 2011
Getting consumers to part with disposable income has become a national mission, and one success story in this regard is the increasing popularity of higaeri, or one-day excursions where travelers go someplace, enjoy that place, and return home without staying the night. Morning news and information programs are filled with suggestions for higaeri, and one of the most talked about destinations is the Hilton Odawara Resort and Spa, located on the Izu Peninsula in Shizuoka Prefecture. Until Feb. 28, the Hilton is offering a special higaeri deal on weekdays. For ¥4,000, a person can partake of the resort’s lavish all-you-can-eat lunch buffet and use all of their spa facilities, which includes onsen (hot spring), sauna, Jacuzzi, an Olympic pool and more. Normally, the buffet itself is ¥3,850 and access to the spa facilities is as much as ¥3,000 for the day. In addition there’s free shuttle-bus service to the hotel from the JR Odawara or Nebukawa stations on the Tokaido line, about an hour from Tokyo Station.